About the show

Unified is a podcast that launched in February 2021, focusing on sports uniforms, logos, and related issues. It is co-hosted by the sports media world’s two foremost experts on athletics aesthetics: Paul Lukas of Uni Watch and Chris Creamer of SportsLogos.net.


  • Chris Creamer is a writer, historian, and world-renowned expert on sports logos and uniforms based in the Toronto area. His passion for logos resulted in the creation of SportsLogos.Net, an ongoing 20+ year project dedicated to the history of team logos and uniforms as well as co-authoring the 2020 book Fabric of the Game: The Stories Behind the NHL’s Names, Logos, and Uniforms. He has worked closely with the National Hockey League acting as a historical consultant for their centennial season celebration, written for NHL.com, the Buffalo News, and has been featured or quoted in several publications including The Hockey News, Washington Post, Toronto Star, Wall Street Journal, and The Athletic.

  • Paul Lukas is a journalist and storyteller who specializes in creating surprisingly engaging content from seemingly unlikely topics. He is best known for creating Uni Watch, the sports world’s first column devoted exclusively to coverage of uniforms, logos, and other aspects of sports-related design and branding. Since debuting in 1999, Uni Watch has appeared on multiple platforms, including a 15-year run on ESPN.com.

    In addition to writing about uniforms, Lukas has written extensively about design, marketing, pop culture, music, food, travel, and consumerism for a wide variety of publications, including The New York Times, The Wall Street Journal, Bloomberg Businessweek, Gizmodo, and many more. He is also the author of Inconspicuous Consumption: An Obsessive Look at the Stuff We Take for Granted, from the Everyday to the Obscure and is a frequent guest on TV, radio, and podcasts.